Pakistan’s fashion industry has flourished into a global phenomenon, blending traditional craftsmanship with contemporary aesthetics. From luxurious bridal wear to chic prêt-à-porter, Pakistani designers have carved a niche in the international fashion scene. The country boasts a rich heritage of textiles and embroidery, which its designers skillfully fuse with modern silhouettes and global trends. This guide introduces you to the best and most popular Pakistani designers of 2025 — those who continue to innovate, inspire, and elevate Pakistan’s fashion stature worldwide.
1. Sana Safinaz – The Queens of Minimalist Luxury
Founded by Sana Hashwani and Safinaz Muneer, Sana Safinaz is a powerhouse in Pakistani fashion renowned for its ability to blend classic elegance with modern minimalism. Their brand is synonymous with sophistication and has earned a loyal following for setting the standard in luxury lawn and resort wear. With over three decades in the industry, they are considered trailblazers who continuously push the envelope on understated yet impactful design.
Signature Style: Clean lines, muted palettes, and elegant silhouettes.
Best For: Luxury lawn, resort wear, and Western-fusion outfits.
Standout Collections: Nura Festive, SS Wesst
Why They’re Famous: Their effortless sophistication makes them a favorite among celebrities and fashion enthusiasts. Hence making to the list of popular pakistani designers
Styling Tip: Pair a Sana Safinaz embroidered jacket with tailored trousers for a refined office look.
2. Maria B – The Embroidery Maestro
Maria B, led by Maria Butt, revolutionized retail fashion in Pakistan by making luxury accessible to the masses. Known for her exquisite embroidery and feminine cuts, Maria B’s brand covers everything from bridal masterpieces to everyday elegance. Her innovative spirit was highlighted when she introduced Swarovski crystals to Pakistani fashion, setting new standards for craftsmanship and style.
Signature Style: Feminine cuts, intricate handwork, and Swarovski embellishments.
Best For: Bridal wear, luxury pret, and formal ensembles.
Standout Collections: M.Luxe, Maria B Bridal
Why She’s Famous: Maria B is known for revolutionizing retail fashion in Pakistan with her accessible luxury making her one of popular pakistani designers.
Styling Tip: Layer a Maria B kurta with a statement dupatta for a wedding-ready look.
3. Elan by Khadijah Shah – The Couture Visionary
Khadijah Shah’s Elan is a name synonymous with regal elegance and couture sophistication. Elan has become a staple on international runways and red carpets, earning a reputation for dramatic silhouettes and intricate craftsmanship. The brand’s commitment to luxurious fabrics and detail-driven embellishments makes it a top choice for brides and celebrities alike.
Signature Style: Dramatic silhouettes, rich fabrics, and regal embellishments.
Best For: Bridal lehengas, evening gowns, and haute couture.
Standout Collections: The Royal Elan, Monochromatic Elegance
Why She’s Famous: Khadijah Shah’s designs are red-carpet favorites, worn by A-list celebrities.
Styling Tip: Opt for an Elan floor-length gown with minimal jewelry for a royal appearance.
4. Haris Shakeel – The Modernist Innovator
Haris Shakeel is carving his niche as a fashion-forward innovator blending architecture and art into wearable fashion. Known for his bold experimentation with fabrics and forms, he challenges conventional design rules, making him a standout figure in avant-garde bridal and formal wear. His collections are celebrated for their sculptural aesthetics and modern edge. He is one of top designers in pakistan.
Signature Style: Structured cuts, bold draping, and unconventional fabrics.
Best For: Avant-garde fashion and statement bridals.
Standout Collections: Architectural Drapes, Metallic Fusion
Why He’s Famous: Haris blends art and fashion, creating wearable masterpieces.
Styling Tip: Try a Haris Shakeel structured jacket over a simple kurta for an edgy twist.
5. Zainab Chottani – The Princess of Pret
Zainab Chottani tops the list of popular pakistani designers. The brand is loved for its romantic and dreamy designs that marry tradition with contemporary softness. Starting with bridal couture, she expanded her vision to include luxury pret, becoming a favorite for brides and fashion lovers seeking ethereal, delicate styles that evoke timeless beauty.
Signature Style: Soft pastels, delicate embroideries, and flowy silhouettes.
Best For: Luxury pret, formal wear, and bridal trousseau.
Standout Collections: Whispering Florals, Ethereal Dreams
Why She’s Famous: Zainab’s designs are romantic and dreamy, perfect for modern brides.
Styling Tip: Pair a Zainab Chottani pastel lehenga with pearl jewelry for a fairy-tale look.
6. Sania Maskatiya – The Trendsetting Icon
A graduate of the Indus Valley School of Art and Architecture, Sania Maskatiya’s label Sania Studio blends bold prints and vibrant colors with artisanal craftsmanship. She has successfully taken Pakistani fashion to international platforms like New York Fashion Week, where her playful yet elegant designs have won critical acclaim.
Signature Style: Playful prints, contemporary cuts, and vibrant colors.
Best For: Casual chic, fusion wear, and statement pret.
Standout Collections: Retro Revival, Color Block
Why She’s Famous: Sania’s bold and experimental designs appeal to young fashionistas.
Styling Tip: Wear a Sania Maskatiya printed co-ord set with sneakers for a trendy street-style look.
7. Ali Xeeshan – The Rule Breaker
Ali Xeeshan is known for his theatrical and boundary-pushing approach to fashion. His dramatic and artistic bridal wear redefines luxury and storytelling through fabric and form. A favorite among celebrities and fashion editors, his collections are bold statements that challenge traditional bridal norms. Making him one of top designers in pakistan.
Signature Style: Theatrical designs, unconventional themes, and bold storytelling.
Best For: Couture bridals and high-fashion editorial shoots.
Standout Collections: Rani Bagh, Sufi Romance
Why He’s Famous: Ali Xeeshan is known for pushing boundaries with his artistic bridal wear.
Styling Tip: Choose an Ali Xeeshan statement bridal with dramatic jewelry for a show-stopping look.
8. Nomi Ansari – The King of Color
Since launching his studio in 2001, Nomi Ansari has become synonymous with vibrant color palettes and rich embellishments. His festive and bridal collections burst with energy, making them favorites for weddings and parties. Nomi’s joyous and bold aesthetic has made him a household name and one of top designers in pakistan.
Signature Style: Vibrant hues, rich textures, and luxurious fabrics.
Best For: Festive wear, bridal lehengas, and party outfits.
Standout Collections: Rainbow Dreams, Jewel Tones
Why He’s Famous: Nomi’s bold use of color makes his designs instantly recognizable.
Styling Tip: Go for a Nomi Ansari bright red lehenga with gold jewelry for a festive celebration.
9. HSY (Hassan Sheheryar Yasin) – The Glamour Guru
A pioneer of Pakistani fashion, HSY’s career spans over two decades of iconic designs. His luxury bridal and couture collections are favored by celebrities and royalty alike, and he is known for meticulous craftsmanship and glamorous silhouettes that make a statement on the global stage.
Signature Style: Glamorous silhouettes, sequins, and red-carpet elegance.
Best For: Celebrity fashion, bridal couture, and luxury pret.
Standout Collections: Glam Nation, Midnight Sparkle
Why He’s Famous: HSY dresses Bollywood and Lollywood stars, making him a global name.
Styling Tip: An HSY sequined sari with a sleek bun is perfect for a gala night.
10. Bunto Kazmi – The Embroidery Legend
Bunto Kazmi is Pakistan’s top fashion designer. With a legacy rooted in Mughal artistry, Bunto Kazmi specializes in heritage-inspired bridal couture. Her intricate zardozi work and traditional motifs are celebrated for reviving classical styles with a modern sensibility, making her a favorite for brides seeking heirloom-worthy outfits.
Signature Style: Mughal-inspired motifs, intricate zardozi, and vintage charm.
Best For: Traditional bridals and heirloom-worthy outfits.
Standout Collections: Noor Mahal, Taj Romance
Why She’s Famous: Bunto’s handcrafted masterpieces are worn by royalty and elites.
Styling Tip: A Bunto Kazmi bridal with a statement matha patti is a timeless choice.
11. Mohsin Naveed Ranjha – The Modern Traditionalist
Mohsin Naveed Ranjha is known for blending contemporary silhouettes with traditional embellishments. His designs offer a fresh take on bridal and pret wear, appealing to those who want a fusion of old-world charm and modern flair.
Signature Style: Contemporary cuts with traditional embellishments.
Best For: Fusion bridals and luxury pret.
Standout Collections: Dastaan-e-Ranjha, Nooraniyat
Why He’s Famous: Mohsin blends modern aesthetics with classic craftsmanship.
Styling Tip: Try a Mohsin Naveed Ranjha cape-style lehenga for a regal yet modern vibe.
12. Zuria Dor – The Sustainable Fashion Pioneer
Zuria Dor champions sustainable fashion in Pakistan by using eco-friendly fabrics and traditional handweaving techniques. Her minimalist designs and earthy tones appeal to the conscious consumer seeking style without compromise.
Signature Style: Eco-friendly fabrics, minimalist designs, and earthy tones.
Best For: Conscious fashion lovers and trans-seasonal wear.
Standout Collections: Organic Elegance, Earth & Loom
Why She’s Famous: Zuria promotes sustainable luxury with handwoven textiles.
Styling Tip: Layer a Zuria Dor linen kurta with neutral accessories for a boho-chic look.
13. Faiza Saqlain – The Revivalist
Faiza Saqlain is known for reviving vintage craftsmanship with a contemporary edge. Her hand-embroidered and heritage-inspired designs bring nostalgia into modern wardrobes, earning praise for their timeless appeal.
Signature Style: Vintage-inspired cuts, hand-embroidered details, and nostalgic charm.
Best For: Classic bridals and formal wear.
Standout Collections: Gulabo, Dastaan-e-Faiza
Why She’s Famous: Faiza revives old-world craftsmanship with a modern touch.
Styling Tip: A Faiza Saqlain gharara with pearl jewelry exudes timeless grace.
From Sana Safinaz’s minimalist luxury to Ali Xeeshan’s avant-garde bridals, Pakistani designers continue to dominate global fashion. Whether you’re a bride-to-be, a fashion enthusiast, or a trendsetter, these top designers in Pakistan 2025 offer something extraordinary.
Which designer’s style resonates with you? Explore their collections and redefine your wardrobe today!
FAQs
Q: Who is the best bridal designer in Pakistan?
A: Bunto Kazmi, HSY, and Elan are top choices for luxury bridals.
Q: Which Pakistani designer is best for luxury pret?
A: Sana Safinaz, Maria B, and Zainab Chottani lead in luxury pret.
Q: Who are the most affordable Pakistani designers?
A: Sania Maskatiya and Mohsin Naveed Ranjha offer premium yet accessible fashion.
Q: Which designer is known for sustainable fashion?
A: Zuria Dor specializes in eco-friendly, handwoven designs.
Q: Who dresses most Pakistani celebrities?
A: HSY, Elan, and Nomi Ansari are red-carpet favorites among stars.