Are you searching for the perfect outfit that combines tradition with modern flair? Pakistan’s fashion industry offers a plethora of brands that cater to diverse tastes, ensuring everyone finds something that resonates with their style.
From luxurious bridal wear to everyday casuals, Pakistani clothing brands have carved a niche for themselves, both locally and internationally. In this guide, we’ll explore the top clothing brands in Pakistan, available at laam.pk, breaking down their unique styles, price ranges, and standout collections. From Maria B’s elegant embroideries to Asim Jofa’s luxurious pret, and Sana Safinaz’s timeless lawn, we’ve got you covered.
Maria B – Top Trending Women Clothing Brand
Dubbed the “Coco Chanel of Pakistan” by fashion magazines, Maria B revolutionized the country’s retail fashion scene in 1999 with her fusion of Eastern elegance and Western cuts. A graduate of the prestigious Pakistan Institute of Fashion & Design (PIFD), Maria B began with a single outlet and today operates 38 stores nationwide, offering everything from bridal couture to affordable lawn and fragrances. Her designs are celebrated for intricate embroideries, Swarovski embellishments, and a commitment to versatility—whether it’s her Luxury Pret line for office wear or her M.Luxe Fabrics for custom creations.
Design Breakdown
Known for her feminine silhouettes and intricate hand-embroidery, Maria B blends traditional Pakistani aesthetics with contemporary cuts. Her bridal and formal wear are particularly sought after, featuring rich fabrics like chiffon, silk, and organza.
Price Range:
- Unstitched: PKR 8,000 – PKR 25,000
- Pret: PKR 15,000 – PKR 50,000
- Bridal: PKR 50,000+
Type of Clothing:
- Formal wear (luxury pret, bridals)
- Casual unstitched lawn and pret
- Accessories (dupattas, stoles)
Styling Hack: Pair a Maria B kurta with tailored trousers for a polished office look.
Alkaram Studio – Affordable Women Clothing Brand
Founded in 1986 as part of Alkaram Textile Mills, this brand became a household name after launching its retail arm in 2010. Known for budget-friendly yet trendy fashion, Alkaram caters to the masses with its expansive range of unstitched lawn, ready-to-wear, and even home textiles. With 50+ outlets across Pakistan, the brand blends traditional motifs with contemporary silhouettes, making it a go-to for everyday wear. Their seasonal lawn collections, often featuring organic cotton, strike a balance between affordability and quality.
Design Breakdown
A favorite for affordable yet trendy fashion, Alkaram excels in printed lawn, chiffon, and cotton collections. Their designs are perfect for everyday wear, offering comfort without compromising style.
Price Range:
- Unstitched: PKR 4,000 – PKR 12,000
- Pret: PKR 6,000 – PKR 20,000
Type of Clothing:
- Casual and semi-formal wear
- Seasonal lawn collections
- Western-fusion outfits
Eco-Friendly Note: Some collections use organic cotton, making them a sustainable choice.
Sana Safinaz – Luxury Clothing Brand
A trailblazer since 1989, Sana Safinaz redefined Pakistani luxury with its minimalist aesthetics and avant-garde silhouettes. Co-founded by designers Sana Hashwani and Safinaz Muneer, the brand is synonymous with elevated lawn and Resort Collections that exude understated glamour. Their retail expansion in 2013 introduced a seamless blend of Eastern and Western ready-to-wear, alongside accessories and footwear. Sana Safinaz’s designs are a favorite among women who appreciate timeless elegance—think clean lines, muted palettes, and expert tailoring.
Design Breakdown
A household name in luxury lawn and pret, Sana Safinaz is synonymous with minimalist elegance. Their Muzlin, Mahay and Nura Festive line are particularly popular for their clean cuts and premium fabrics.
Price Range:
- Unstitched lawn: PKR 10,000 – PKR 30,000
- Festive Pret: PKR 20,000 – PKR 60,000
Type of Clothing:
- Luxury pret
- Western-fusion (SS West line)
Styling Hack: Layer a Sana Safinaz embroidered jacket over a plain dress for instant glam.
Asim Jofa – Clothing Brand Known for Festive Collections
A diamond jeweler turned fashion maestro, Asim Jofa entered the industry with a flair for opulence. After training at Central Saint Martins, he launched his eponymous brand, quickly earning accolades like the IAFA Best Designer Brand Award. Known for diamond-encrusted bridals and regal pret, Jofa’s designs are a masterclass in luxury—think heavy embroideries, rich velvets, and Mughal-inspired motifs.
Design Breakdown
A luxury affordable designer brand, Asim Jofa is celebrated for its high-end bridal and festive wear, often featuring diamond embellishments and regal silhouettes. The brand has won accolades like the IAFA Best Designer Brand Award.
Price Range:
- Pret: PKR 3000 – PKR 80,000
- Bridal: PKR 100,000+
Type of Clothing:
- Bridal lehengas & formals
- Luxury pret
User Tip: Invest in a signature Jofa piece for weddings—it’s a timeless addition to your wardrobe.
Zara Shahjahan – Women’s Favourite Clothing Brand
A champion of sustainable fashion, Zara Shahjahan’s label Jehan (her secondary Coco by Zara Shahjahan) reflects her commitment to slow fashion and handwoven textiles. Her mainline, however, is celebrated for romantic, vintage-inspired designs—floral lawns, pastel chiffons, and delicate embroideries dominate her collections. With a focus on transeasonal wear, her pieces are designed to last beyond fleeting trends, appealing to women who value craftsmanship and storytelling through attire.
Design Breakdown
This brand is all about romantic, vintage-inspired designs. Known for its floral motifs and soft pastels, Zara Shahjahan offers unstitched and ready-to-wear options for weddings and casual outings.
Price Range:
- Unstitched: PKR 12,000 – PKR 25,000
- Pret: PKR 18,000 – PKR 45,000
Type of Clothing:
- Bridal formals
- Everyday luxury wear
- Co-ord sets
Khaadi – Leading Women Clothing Brand in Pakistan
Pioneering handwoven fabrics, Khaadi began as a small artisan project and grew into a global phenomenon. Their Khaadi Khaas line highlights traditional craftsmanship with modern cuts, offering everything from casual kurtas to formal ensembles. The brand’s ethos revolves around cultural pride—each piece tells a story of Pakistan’s textile heritage, making it a favorite for those who cherish ethnic authenticity with a contemporary twist.
Design Breakdown
A pioneer in handwoven fabrics, Khaadi is loved for its ethnic yet modern designs. Their Khaadi Khaas line offers premium handcrafted outfits.
Price Range:
- Unstitched: PKR 3000 – PKR 15,000
- Pret: PKR 2000 – PKR 30,000
Type of Clothing
- Casual and formal wear
Sapphire – Best Clothing Brand in Pakistan
A leader in accessible luxury, Sapphire merges minimalist designs with versatile functionality. Known for its office-friendly silhouettes and polished casuals, the brand caters to modern women who seek sophistication without the designer price tag. Their seasonal collections often feature digital prints and structured cuts, ideal for both professional and social settings.
Design Breakdown
A go-to for contemporary Pakistani fashion, Sapphire offers affordable luxury with a focus on minimalist prints and versatile silhouettes.
Price Range:
- Unstitched: Starting from PKR 3,000
- Pret: Starting from PKR 4000
Type of Clothing:
- Office wear
- Casual and party outfits
Gul Ahmed – Popular Brand in Pakistan
A leader in accessible luxury, Sapphire merges minimalist designs with versatile functionality. Known for its office-friendly silhouettes and polished casuals, the brand caters to modern women who seek sophistication without the designer price tag. Their seasonal collections often feature digital prints and structured cuts, ideal for both professional and social settings.
Design Breakdown
Gul Ahmed is known for its high-quality fabrics and diverse prints, from florals to geometrics.
Price Range:
- Unstitched: Starting from PKR 990
- Pret: Starting from PKR 1000
Type of Clothing:
- Everyday wear
- Summer and Winter collection
Generation – Pakistan Top Clothing Brand
Targeting youthful, trend-conscious shoppers, Generation is the go-to for Western-Pakistani fusion. Think denim kurtas, embroidered jackets, and co-ord sets—perfect for casual outings or campus wear. The brand’s playful designs and affordable pricing make it a hit among Gen Z and millennials.
Design Breakdown
A youthful brand, Generation focuses on trendy, Western-Pakistani fusion—think denim kurtas and embroidered jackets.
Price Range:
- Pret: PKR 6,000 – PKR 20,000
Type of Clothing:
- Casual and semi-formal
- Fusion wear
Beyond East – Affordable and Contemporary Clothing Brand
For the modern professional, Beyond East offers structured, neutral-toned outfits that blend Eastern modesty with Western tailoring. Their minimalist approach focuses on versatile separates—think tailored blazers, wide-leg trousers, and draped tops—ideal for creating capsule wardrobes.
Design Breakdown
Specializing in minimalist, structured designs, Beyond East is perfect for modern professionals. Their neutral-toned outfits are wardrobe staples.
Price Range:
- Pret: Starting from PKR 3000
Type of Clothing:
- Office wear
- Chic casuals
Beechtree – Top Affordable Clothing Brand in Pakistan
Beechtree, launched in 2010, is a contemporary fashion brand that caters to young, free-spirited women seeking trendy yet modest clothing. The brand offers a versatile range of prêt-à-porter, unstitched fabrics, and accessories, characterized by quirky designs and vibrant color palettes. Beechtree’s collections are chic, practical, and align with the latest fashion trends, making them a go-to choice for the youth.
Target Audience:
Young adults and college-going women who desire fashionable, affordable, and modest attire that reflects their individuality.
Zellbury – All Time Favourite Clothing Brand
Established in December 2016 by Al-Rahim Textile Industries, Zellbury has quickly become synonymous with affordable fashion in Pakistan. The brand offers a diverse collection for men, women, and children, encompassing casual wear, formal attire, and seasonal collections. Zellbury’s designs blend contemporary trends with traditional elements, ensuring comfort without compromising on style.
Target Audience:
Budget-conscious families and individuals seeking stylish, high-quality clothing options for everyday wear and special occasions.
Saya – Reasonable Clothing Brand in Pakistan
Founded in 2006 by two sisters, Saya has carved a niche in Pakistan’s fashion industry with its elegant and sophisticated designs. The brand emphasizes simplicity and intricate detailing, offering a wide range of collections, including Saya Luxury, Saya Essentials, Saya Lawn, and Saya Pret. Saya’s commitment to high-quality fabrics and affordable pricing makes it a popular choice among women who prefer stylish yet comfortable clothing.
Target Audience:
Women seeking minimalistic, elegant attire that combines comfort with style, suitable for both casual and formal settings.
Ethnic by Outfitters – Modern Clothing Brand in Pakistan
Launched in 2013, Ethnic by Outfitters is renowned for its fashion-forward designs that seamlessly blend traditional Pakistani elements with contemporary trends. The brand offers a broad selection of casual and formal wear, characterized by unique prints and eye-catching patterns. Ethnic’s clothing appeals to individuals who value fashion that is both stylish and culturally resonant.
Target Audience:
Trend-conscious individuals who appreciate clothing that reflects Pakistan’s rich cultural heritage while staying aligned with modern fashion trends.
Vanya – Festive yet Affordable Clothing brand
Vanya is a contemporary fashion brand that focuses on delivering modern designs with a touch of elegance. The brand offers a range of casual and formal wear, characterized by sleek designs and minimalistic aesthetics. Vanya’s collections are suitable for young professionals seeking stylish yet comfortable clothing options.
Target Audience:
Young adults and working professionals who prefer modern, stylish attire that is both comfortable and suitable for various occasions.
Conclusion
From Maria B’s regal bridals to Gul Ahmed’s everyday classics, Pakistani fashion offers something for every occasion and budget. Whether you’re revamping your wardrobe or hunting for the perfect wedding outfit, these brands deliver quality, style, and tradition.
Which brand resonates with your style? Explore more at laam.pk and tag us in your fashion picks!
FAQs
Q1: Which brand is best for luxury bridal wear?
A: Asim Jofa and Maria B are top choices for high-end bridals.
Q2: Where can I buy affordable lawn suits?
A: Alkaram Studio and Gul Ahmed offer budget-friendly options.
Q3: Which brand is eco-conscious?
A: Sana Safinaz and Khaadi incorporate sustainable fabrics in select lines.
Q4: What’s trending for Eid 2025?
A: Floral prints (Zara Shahjahan) and pastel luxury pret (Sana Safinaz) are in demand 915.
Q5: What are the most affordable clothing brands in Pakistan?
A: Brands like Zellbury, Beechtree, and Saya offer stylish yet budget-friendly options for everyday wear.
Q6: Which brands are best for bridal wear?
A: Maria B, Asim Jofa, and Zara Shahjahan are renowned for their exquisite bridal collections.
Q7: Are there eco-friendly clothing brands in Pakistan?
A: Yes, brands like Generation and Khaadi focus on sustainable practices and eco-friendly fabrics.
Q8: Where can I buy these brands online?
A: You can shop for these brands on their official websites or through online platforms like laam.pk.
Q9: Do these brands offer international shipping?
A: Yes, Many of these brands at Laam offer international shipping.